As road trip season revs up, so should your auto category.
With more drivers hitting the road during the summer months, convenience stores are perfectly positioned to meet the needs of travelers looking for quick car care solutions. The automotive section may be small, but it holds big potential for profit—especially when it’s stocked with the right mix of products and strategically merchandised.
Why the Auto Category Matters
Convenience stores often serve as an on-the-go pit stop for drivers dealing with unexpected vehicle needs. Whether it’s topping off windshield washer fluid, grabbing a new air freshener, or picking up a quick car cleaner, customers count on stores like yours for fast access to essential auto items.
A well-stocked auto section enhances your store’s reputation as a reliable, one-stop shop and encourages repeat visits. Plus, these items often carry strong margins and appeal to both everyday commuters and seasonal travelers.
Top Auto Products to Stock This Summer
To capture seasonal sales, focus on fast-moving items that solve common travel-related problems and encourage impulse purchases:
- Air Fresheners – Stock a wide variety of scents and formats including hanging, vent clip, and spray styles. These are easy impulse buys with strong repeat sales.
- Windshield Washer Fluid – All-season formulas are essential for clear visibility and consistent year-round performance.
- Fuel Treatments & Additives – Great for customers looking to improve performance during long drives.
- Motor Oil & Transmission Fluid – Keep popular grades in convenient quart sizes for quick top-offs.
- Tire Care Products – Include tire pressure gauges, sealants, inflators, and tire repair kits to help customers handle flats or slow leaks while on the road.
- Interior & Exterior Cleaners – Offer wipes, sprays, and tire shine to help travelers keep their cars clean and road-trip ready.
Merchandising Tips
Visibility is key. Place your auto products near checkout counters, coolers, or other impulse zones where customers are likely to browse. Use attention-grabbing signage like “Be Road Ready” or “Grab Your Car Essentials” to draw shoppers in. Group related products together to make it easier for customers to find what they need quickly.
Partnering with Cooper-Booth Wholesale
At Cooper-Booth Wholesale, we understand how seasonal trends shape shopper behavior. Our extensive selection of automotive fluids, treatments, and accessories—including trusted brands like STP, Mag 1, and Little Trees—ensures your store is always stocked with the products your customers want, exactly when they need them. Let us help you stock smart and drive sales all summer long.