In today’s fast-moving retail world, convenience store success depends on more than just snacks and beverages. Customers rely on your store for quick access to the essentials, including everyday personal care products. That’s where the Health and Beauty Aids (HBA) category delivers big value in a small space.
At Cooper-Booth Wholesale, we help c-store operators maximize sales by offering a curated mix of fast-moving, high-margin HBA products. From cold medicine to first aid, these everyday essentials meet immediate needs, drive impulse purchases, and keep customers coming back.
Essential HBA Products That Drive Sales
Convenience stores are often the go-to when other options aren’t available. A well-stocked HBA section ensures you’re ready to meet your customers’ urgent needs with items like:
- Pain Relievers – Advil, Tylenol, and Ibuprofen are year-round best sellers.
- Cold, Flu & Allergy Relief – DayQuil, NyQuil, and Benadryl perform especially well seasonally.
- First Aid Supplies – Bandages, ointments, and gauze pads are small but essential.
- Feminine Care – Tampons, pads, and liners build customer trust and loyalty.
- Sexual Health – Condoms and related items are popular impulse purchases.
- Energy Shots – While technically HBA-adjacent, 5-Hour Energy and similar products bridge the gap between functional health and front-end impulse.
Merchandising Tips for HBA Product Success
To maximize sales in your health and beauty aids category, use these proven merchandising strategies:
- Strategic Placement: Place HBA products near checkout areas or high-traffic zones to encourage impulse purchases.
- Cross-Merchandising: Pair tissues with cold relief items or display lip balm near hand sanitizers during colder months.
- Keep Displays Fresh: Regularly rotate stock and ensure packaging is clean and up to date. Dusty or expired products undermine customer trust.
- Offer Trusted Brands: Stocking national brand names gives customers confidence in quality.
- Offer Trial Sizes: Single-use or travel-size versions are ideal for the c-store format, appealing to both budget- and space-conscious shoppers.
What Cooper-Booth Wholesale Offers
As your full-service distribution partner, Cooper-Booth Wholesale provides a comprehensive selection of HBA products tailored specifically for convenience stores. Our team monitors seasonal trends and shopper behavior to help you stay ahead of demand and keep shelves stocked with the right products at the right time.
Health and beauty aids aren’t just a secondary category—they’re a key revenue opportunity. With the right assortment, merchandising strategy, and a reliable distribution partner like Cooper-Booth, you can boost sales while meeting the real needs of your customers.
Need help expanding your HBA section? Contact your CBW sales representative for tailored product recommendations and expert guidance.