5 Foot-traffic Findings for 2018

Originally published in cspdailynews.com

GasBuddy's recent study examined more than 24 million consumer visits to fuel and convenience retailers from April 1 to June 30 to convey behavioral shifts that drive foot traffic. Here are 5 insights they gained:

  1. Wawa Inc. and Cumberland Farms each secured the highest average foot traffic in five states, the most of all brands throughout the country.
  2. More than half (52%) of c-store and gas station visits lasted less than 5 minutes.
  3. Friday afternoons and evenings—especially around 5 p.m.—were the busiest hours for fuel and convenience retailers. Other top days: Saturdays at noon also saw high foot traffic, as did Wednesdays and Thursdays.
  4. Stations with above-average outdoor lighting captured about 35% more traffic than below-average competitors.
  5. Gas stations as a whole reeled in 45% more foot traffic during the Memorial Day holiday compared to the previous weekend (May 18-21).

For more insights on foot-traffic and travel, click here!

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