C-store Customers Spending More Time Per Visit
Originally published at csnews.com
BOSTON — Convenience store customers are spending more time on each visit, with average dwell time rising 14 percent quarter over quarter during the third quarter of 2018, according to GasBuddy's latest quarterly study examining foot traffic in the U.S. convenience store and fuel retailing industry. Consumers spent an additional minute on property.
The report also found that consumers visited c-stores and gas stations most frequently during lunch hours, with daily peak traffic times shifting specifically to 12 p.m. compared to later afternoon hours during Q2 2018.
Lunchtime (12 p.m.) saw 22.5 percent of in-store sales during Q3 and was the busiest time of day overall, claiming 8 percent of visits. Fridays at noon saw the most foot traffic, followed by Friday at 5 p.m. and Saturday at 12 p.m.
Long weekends are good for gas stations. Similar to Memorial Day weekend, Labor Day travel prompted increased foot traffic across multiple retail sectors and related industries. C-store and gas stations that saw a significant boost in foot traffic between Aug. 31 and Sept. 3 included BP (30 percent), Phillips 66 (27 percent) and Murphy USA (26 percent).
For more insights about GasBuddy's Report, click HERE.
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