Pumpkin Spice Still Has Its Mojo

Originally published on csnews.com

Pumpkin spice denotes the arrival of fall, and the favorite seasonal flavor shows no signs of slowing down.

In the week ended Aug. 25, sales of products with pumpkin flavors reached more than $6.9 million, up nearly 10 percent in dollar growth and more than 7 percent in unit volume from the same time last year, according to Nielsen.

Pumpkin spice lattes, now known as PSL, are a limited-time offer that’s been around for more than a decade and are still proving to be a winning promotion, according to the NPD Group's Checkout, a receipt harvesting research service that analyzes purchase behavior over time.

The payoff for chains offering PSL limited-time offers are more visits and a higher average check size. PSL purchasers in 2017 visited twice as many times and had an average check 10 percent higher than non-purchasers.

For more Pumpkin Spice research findings, read full article HERE.

 

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