As winter sets in, preparedness becomes a top priority for your customers. Cold weather, shorter days, and unpredictable storms mean shoppers will be looking for reliable winter essentials to help them stay powered, safe, and comfortable. Keeping these seasonal items well stocked not only supports your community’s needs but also helps drive incremental sales throughout the colder months.
1. Power Up with Batteries
When temperatures drop, battery performance can dip and customers know it.
- Stock a variety of battery sizes, including AA, AAA, C, D, and 9V, to ensure full coverage for remotes, flashlights, and small electronics.
- Consider placing batteries near checkout for easy add-on sales.
- Use signage that highlights the importance of keeping extras on hand during winter storms.
2. Keep the Lights On
Shorter days and storm-related outages make lighting essentials a must-have.
- Offer a mix of flashlights, lanterns, and emergency lights in both standard and rechargeable options.
- Display near batteries or at the front of the store for convenience.
- Don’t forget to include replacement bulbs and portable lighting accessories.
3. Stay Safe and Visible
Safety and visibility matter when daylight is limited.
- Stock reflective gear, ice scrapers, de-icer sprays, and car emergency kits for drivers.
- Consider compact flashlight keychains and headlamps for customers who commute early or late in the day.
- Winter preparedness bundles combining lighting, batteries, and emergency items make effective themed displays.
4. Everyday Convenience Items
Winter months are also the perfect time to highlight practical products that make daily routines easier.
- Extension cords, portable heaters, and power banks can be merchandised together as part of a “Winter Utility Zone.”
- Blankets, gloves, and hand warmers can be paired with automotive or travel essentials to create multi-purpose displays.
Merchandising Tips
Consistent with our prior seasonal guides, placement and cross-merchandising can make a big difference:
- Front-End Displays: Position batteries, flashlights, and portable chargers where customers can easily grab them.
- Cross-Merchandise: Pair flashlights with batteries and emergency kits with winter auto products.
- Use Seasonal Signage: Highlight sections with “Be Ready for Winter” or “Emergency Essentials” messaging.
- Plan for Weather Events: As storms approach, move key items near checkout and feature them in your digital or print promotions.
Stay Prepared with Cooper-Booth Wholesale
Preparedness builds customer trust and repeat visits. Help your stores become the go-to destination for all winter essentials, from batteries to emergency lighting.
For assortment recommendations or custom seasonal merchandising plans, reach out to your Cooper-Booth Wholesale representative today.